Today, half of Sweden's population have had physical health problems caused by stress. 80% of them are women. This is something that Sweden's leading health magazine MåBra wants to change. Therefore, they have started an editorial campaign to raise awareness, inform and help people that are suffering from stress syndromes. And to inspire those who are at risk to change their downward spirals. We made five films alongside print ads, posters etc to promote the MåBra stress campaign.
Production, direction and post-production:
Casting and photography: